Brainquake, Inc. Privacy Policy 


The Bottom Line

BrainQuake is committed to fundamentally changing the way the world teaches and assesses mathematical proficiency.  We do this by building products that break the SymbolBarrier™. Not a single aspect of our educational or business goals requires that we know anything at all about who you are.  In fact, an essential part of our work is to remove well-researched barriers and biases that contribute to false perceptions and negative self images traditionally related to mathematics instruction and assessment.  As we change math’s interface, players true proficiency shines through - no personally identifiable information required. Period

Who We Are

You can read more about us on our Team Page, but we think it is important to share that we are parents, former teachers, school co-founders and experienced scientists and researchers.  We share the education community’s concerns regarding data privacy because they apply to our own families, friends and peers.

What We Do

BrainQuake builds web and mobile applications to develop mathematical thinking skills, problem-solving skills, a positive disposition to mathematics, persistence and a growth mindset related to mathematics.  We place significant emphasis on submitting our work for top tier, comparison group research conducted by some of the world’s most respected universities to validate that we are delivering on our education promises.  External, third party research on BrainQuake products has been published in a peer-reviewed journal and we maintain an on-going and ever increasing public list of academic findings and commentary here. 

Our Policy

This policy applies to all BrainQuake products, including our Web site, our web applications and mobile applications.  We are COPPA-compliant.  This policy does not necessarily extend to our partners’ platforms where we do not control the privacy terms, however we will not partner with other companies that do not share our commitment to privacy.  We encourage you to review the privacy policy of all products your family uses.

What Data Do We Collect?

From our website:

Other than web traffic data captured via Google Analytics, we do not collect any data from our community unless visitors choose to submit contact information via forms we make available on the site.  Specifically, you may choose to provide your email address to us in order to receive BrainQuake only news and/or when purchasing WuzzitTrouble™  merchandise, provide us with the necessary payment information.  We do not sell this data to third parties.  We use contact information only to provide those parties who have opted in to provide us with their contact information with updates on our work.  Contact information collected from our Web site is not and cannot be connected to any player data generated in our web and mobile apps.

From our mobile apps:

We use a COPPA-compliant version of Google Analytics to capture player performance data. We also receive all player data made available by Apple’s App Store Analytics , Google Play and Amazon’s AppStore.  Player performance data falls into the general categories below.  There are no prompts for PII (Personally Identifiable Information) in our mobile apps - we do not currently ask for email addresses, any player demographic data, nor do we prompt players to create accounts or submit any form of anonymized account data (a number of our distribution partners, however, do require their users to create accounts in order to access BrainQuake and other companies’ products on the partners’ platforms).  For internal use only, and only to facilitate session to session tracking, do we create an anonymous identifier.  

BrainQuake collects the following player data: 

Session time: we do see how long players play after launching our apps through when they close them. 

Session frequency:  we do know how often players launch our apps.

Stars achieved:  we do know how many stars -- an indication of player efficiency -- a player achieves on a given puzzle.  Stars achieved is linked to tracking how many moves a player makes before solving a given puzzle.  Players see how many stars they achieved at the completion of each puzzle.

Points earned:  we do know how many points a player earns when solving a puzzle.  Points allow us to understand whether or not players have solved our puzzles in more or less challenging ways (our puzzles can be solved in a wide variety of ways and players experience success in a wide variety of ways.  Tracking points provides us with additional opportunities to communicate the player’s math proficiency to the player, the teacher and family members).  Players see how many points they earned at the completion of each puzzle.

Player Moves Data:  our puzzles are specifically designed to allow players a very wide range of decision making regarding how they attempt to solve our puzzles. Because we present such a rich problem-solving environment and do not assess player performance on binary measures of a singular right answer vs. a wrong answer, the data that we capture allows us to develop richer and deeper proficiency measures and reports for our players, teachers and family members.  

To that end, we track players’ decisions to:

  • Move in the clockwise or counterclockwise direction
  • Rotate the small gears in our puzzles one or multiple times per turn
  • Collect bonus items and trophies, or not
  • Avoid obstacles, or not
  • Restart a puzzle
  • Skip a puzzle
  • Replay a puzzle after successful completion

There are no ads in our mobile apps and we do not capture any demographic data that would contribute to delivering targeted ads.

BrainQuake does not make this data available to other players.  Via certain partner platforms (such as GlassLab Games), teachers will have access to some or all of the player performance data below. 

From BrainQuake Web Apps

We collect the same data in our web apps as we do in our mobile apps and for the same reasons.

Do You Have a Separate Privacy Policy When Third Parties Conduct Research on BrainQuake Products?

We put considerable effort into partnering with global universities and researchers who are excited to assess the impact of our work.  When BrainQuake’s products are the focus of external research, universities will follow exceedingly strict human subjects policies.  These policies may vary by university, but they generally demand very explicit authorization of the collection of personally identifiable information. 

Typically, BrainQuake does not have access to the PII researchers gather. We use anonymous unique identifiers to allow researchers to track specific player performance.  BrainQuake, like the public, does gain access to any demographic data researchers include in their findings, though this is never at the personally identifiable level and usually more broadly descriptive of participants’ grade level, gender, race and ethnicity, for example.

It is essential to recognize that when third parties conduct research on BrainQuake products, BrainQuake does not fund this research and does not lead this research.  We may contribute to participant recruitment and project administration, but BrainQuake team members do not participate in any sensitive data aspects of third party research.  All research practices and policies are the participating university’s practices and policies.  BrainQuake will, however, conduct due diligence to ensure that participating third parties have privacy policies and research protocols in place to protect subjects’ data, in alignment with our own privacy values.

How Long Does BrainQuake Maintain its Anonymous Player Data?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to , and we will try to resolve your concerns.

What, Exactly, Do We Do with Anonymous Player Performance Data?

To date, we use player performance data to reflect player performance, in terms of stars and points, back to the player.  Our mobile and web apps do not present any additional information regarding player performance.

On some of our partners’ platforms, we use player performance data to indicate when certain Common Core Standards have likely been mastered or are in need of additional practice.  We also use player performance data to deliver encouraging observations about player performance, such as a player’s demonstrated persistence when working on challenging puzzles.

We do not sell player performance data, we do not share it with third parties and we do not use it to fuel targeted ads or any other revenue stream that would not follow from players’ direct use of the product themselves.

We may share aggregated, non-personally identifiable information publicly, including with users, partners or the press in order to, for example, demonstrate how our products are used. We will never disclose any PII as part of disclosing aggregated data.

BrainQuake products currently do not support users’ ability to share their data directly out of our products via social networks or other communication channels.

What Happens if BrainQuake is Acquired or Goes Out of Business?

Should BrainQuake be acquired in part or entirely by a third party, any personal information that we have collected from users would be transferred to or acquired by that third party. Our Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this policy (unless you give consent to a new policy). We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage, or by email to your email address that you provided to us. If you do not consent to the use of your personal information by such a successor company, you may request its deletion from the company.

In the unlikely event that BrainQuake goes out of business or files for bankruptcy, we will protect your personal information, and will not sell it to any third party.

What if BrainQuake Begins Collecting PII?  How Will I Know?

In the event that we believe we can improve our impact on revealing players’ true math proficiency by collecting PII, we will make this plainly obvious to you in the form of announcements and COPPA-compliant PII collection methodologies.  Our users will have the option to opt-in to such additional features.

How Do You Protect Your Players’ Anonymous Data Today?

Player data is stored in an obfuscated manner on a protected partner server. No player data is stored on employee or contractor laptops, BrainQuake web servers or other unsecured locations.

How Long Does BrainQuake Maintain its Anonymous Player Data?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to , and we will try to resolve your concerns.

What Kinds of Communications Will You Send Me if I Submit My Email Address to You via Your Web site?

We will keep you up-to-date on our company’s progress, which will typically relate to one or all of the following:

  • Recent coverage in the media
  • Recent publication of new research
  • New BrainQuake products that might be relevant to you as someone who has expressed interest in BrainQuake and not based upon Personally Identifiable Information
  • Opportunities to share feedback with us via anonymous channels (surveys, for example)
  • Upcoming company events (webinars or speaking engagements, for example)
  • Updates to key company policies, such as this one

We will not attempt to sell you other companies’ products.  We will not sell your email address to third parties.

Are Your Products and Web sites Integrated with Social Media?

Our web and mobile apps do not currently have any social media services integrated into them.

Our main website,, does include social media features and third party integrations. These social media features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Web site. Your interactions with these social media features are governed by the privacy policy of the company providing each social media feature. If you are not comfortable accessing such social media websites and using such social media features, please do not use them.

How Will You Let Me Know about Changes to This Policy?

We will update this Privacy Policy as necessary in order to improve the quality of our users’ experiences with our products as we work to reveal the world’s true math proficiency.  We will post notifications of updates to our policy on our Web site, via email if you provided us with an email address via our Web site and on GitHub.

We encourage you to review this Privacy Policy from time to time, to stay informed about our collection, use, and disclosure of personal information through the Service. If you don’t agree with changes to the Privacy Policy, we would welcome your feedback, which you may share with us at By continuing to use the Service after the revised Privacy Policy has become effective, you acknowledge that you accept and agree to the current version of the Privacy Policy.

Are you an EU and Swiss Safe Harbor?

We are currently establishing ourselves as an EU and Swiss Safe Harbor.

What is Your Policy vis a vis Do Not Track?

BrainQuake does not track its users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. For more information on “do not track”, please visit

Third parties that have content embedded on the site, such as a social feature, may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited the BrainQuake Web site from a certain IP address. Third parties cannot collect any other personally identifiable information from our website unless you provide it to them directly.

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to , and we will try to resolve your concerns.

Last Updated: February 14, 2016